Why Everyone’s Talking About the Ford Bronco
What is the Ford Bronco?
The Ford Bronco is a sport utility vehicle (SUV) that first made its debut in 1966. The first-generation Bronco, built from 1966 to 1977, offered three different body styles: a two-door wagon, a half-cab pickup, and a roadster. The Bronco quickly became a favorite among off-road enthusiasts, often used for recreational activities like camping, hunting, and fishing.
The second-generation Bronco, introduced in 1978, brought a larger, more luxurious design. Available as a full-size SUV and a pickup truck, this model was only produced for two years. After a long 25-year hiatus, Ford revived the Bronco in 2020 with a highly anticipated sixth-generation model. This latest iteration was designed to compete directly with the Jeep Wrangler, boasting both two- and four-door body styles and quickly becoming a hit among critics and consumers.
The Bronco's Revival
Over the years, the demand for SUVs steadily increased, and the Jeep Wrangler dominated the compact off-road segment. Recognizing an opportunity, Ford brought back the Bronco, creating a buzz in the automotive world. Today's Bronco, the sixth generation, is available in both two-door and four-door configurations, with a variety of trims to suit any adventure.
One of the key reasons the new Bronco is so popular is its distinctive character. In an era where manual transmissions are becoming rare, the Bronco offers a manual option, a feature beloved by driving purists. The Bronco remains true to its off-road legacy with the available Sasquatch package, which enhances its off-road performance and can be added to any trim level. The Bronco's removable roof and doors provide a unique, open-air driving experience that only the Jeep Wrangler had previously offered, making it a top choice for off-road adventurers.

Pros of Owning a Ford Bronco
Visit Joe Machens Ford to Test Drive the Bronco
At Joe Machens Ford, we're committed to providing you with an unparalleled car-buying experience. We have a comprehensive selection of Ford Broncos, each one waiting for you to explore and test out. Our dedicated team believes in transparency and treating every customer with respect and honesty. Whether you're looking for your next adventure vehicle or just curious to see what all the hype is about, we invite you to come see the Ford Bronco in person.
Get behind the wheel of a Ford Bronco and experience why it's one of the most sought-after SUVs on the market today. Visit Joe Machens Ford in Columbia, Missouri, and let us help you drive home in the Bronco of your dreams.