Why Everyone’s Talking About the Ford Bronco

The Ford Bronco has generated immense popularity, capturing the hearts of off-road enthusiasts and adventure seekers alike. With its rugged design, exceptional off-road capabilities, and nod to its heritage, the Bronco continues to make waves in the automotive world. At Joe Machens Ford in Columbia, Missouri, we're proud to offer a wide selection of Ford Bronco models, ensuring you have the best options to find the perfect match for your next adventure.

What is the Ford Bronco?

The Ford Bronco is a sport utility vehicle (SUV) that first made its debut in 1966. The first-generation Bronco, built from 1966 to 1977, offered three different body styles: a two-door wagon, a half-cab pickup, and a roadster. The Bronco quickly became a favorite among off-road enthusiasts, often used for recreational activities like camping, hunting, and fishing.

The second-generation Bronco, introduced in 1978, brought a larger, more luxurious design. Available as a full-size SUV and a pickup truck, this model was only produced for two years. After a long 25-year hiatus, Ford revived the Bronco in 2020 with a highly anticipated sixth-generation model. This latest iteration was designed to compete directly with the Jeep Wrangler, boasting both two- and four-door body styles and quickly becoming a hit among critics and consumers.

The Bronco's Revival

Over the years, the demand for SUVs steadily increased, and the Jeep Wrangler dominated the compact off-road segment. Recognizing an opportunity, Ford brought back the Bronco, creating a buzz in the automotive world. Today's Bronco, the sixth generation, is available in both two-door and four-door configurations, with a variety of trims to suit any adventure.

One of the key reasons the new Bronco is so popular is its distinctive character. In an era where manual transmissions are becoming rare, the Bronco offers a manual option, a feature beloved by driving purists. The Bronco remains true to its off-road legacy with the available Sasquatch package, which enhances its off-road performance and can be added to any trim level. The Bronco's removable roof and doors provide a unique, open-air driving experience that only the Jeep Wrangler had previously offered, making it a top choice for off-road adventurers.

Pros of Owning a Ford Bronco

Owning a Ford Bronco comes with numerous benefits, from its superior off-road capabilities to its customizable features. Here are some of the standout advantages:
The Ford Bronco is engineered to handle even the toughest terrains. With high ground clearance, electronic locking differentials, and a terrain management system, it’s built to conquer sand, dirt, and rocky landscapes effortlessly. The Bronco’s off-road prowess ensures you’re prepared for any adventure, making it a true off-road icon.
The Bronco’s bold and boxy design pays homage to the original, while incorporating modern elements that turn heads on and off the road. Available in a variety of colors and trims, the Bronco allows buyers to express their individual style. With options for both two- and four-door body styles, the Bronco provides flexibility for all types of drivers.
Customization is key for many Bronco owners. The vehicle comes with a wide range of accessories and add-ons, from roof racks to winches and off-road tires. Ford also offers different trim levels and packages, such as the off-road-focused Sasquatch package, ensuring the Bronco can be tailored to your exact preferences and needs.

Visit Joe Machens Ford to Test Drive the Bronco

At Joe Machens Ford, we're committed to providing you with an unparalleled car-buying experience. We have a comprehensive selection of Ford Broncos, each one waiting for you to explore and test out. Our dedicated team believes in transparency and treating every customer with respect and honesty. Whether you're looking for your next adventure vehicle or just curious to see what all the hype is about, we invite you to come see the Ford Bronco in person.

Get behind the wheel of a Ford Bronco and experience why it's one of the most sought-after SUVs on the market today. Visit Joe Machens Ford in Columbia, Missouri, and let us help you drive home in the Bronco of your dreams.